a full week of music with and for children, organized by over 70 partners
For the first Dutch Music Week for Children in 2019 I was in charge of the PR and Publicity. We worked with over 70 partners (Concertgebouw, De Doelen, Tivoli Vredenburg, Muziekgebouw Eindhoven, Muziek in de Klas, and many more).
The campaign was mainly free publicity based since there was almost no budget. We generated for over €1.200.000 net worth, being covered by almost every large newspaper, and aired on multiple national television shows like Jeugdjournaal, Klokhuis and ZAPP-live.